EU’s Stand Against TikTok: A Shift in Digital Policy

As reported by PC Gamer, the European Commission has declared TikTok’s ‘infinite scroll’ and ‘highly personalised recommender system’ as addictive design practices in violation of the Digital Services Act. This marks a significant step in regulating user interface techniques that many believe contribute to digital addiction.

What This Regulation Means for Tech Companies

The European Union’s stance is likely to set a precedent affecting not only TikTok but all tech companies that rely on user engagement through similar mechanisms. Companies will need to reconsider how their products are designed to ensure compliance, potentially leading to a decrease in user engagement metrics but an increase in sustainable digital practices. The tech industry could see a shift towards more ethical design standards, influencing global market strategies.

The Broader Impact on Digital Consumer Behavior

This decision by the EU may initiate a change in how consumers interact with technology. With the potential redesigning of platforms to remove addictive features, users might experience a less compulsive interaction model. This could lead to a healthier digital environment but may also result in decreased daily active users and engagement time, impacting advertising revenues and business models reliant on these metrics.

Strategic Adjustments for Digital Business Models

The implications of this regulatory update are profound for digital businesses. Companies must now navigate the fine line between engaging content and ethical design. Decision-makers should start auditing their platforms to align with these new regulations, potentially investing in alternative engagement strategies that do not compromise user well-being.

What to Watch in the Regulatory Evolution

Moving forward, it will be crucial to monitor how the EU enforces these regulations and whether other regions adopt similar policies. Companies should prepare for more stringent regulations on digital product design and consider proactive adjustments to stay ahead of potential legal challenges.

Read the original report: [PC Gamer](https://www.pcgamer.com/software/the-eu-declares-tiktoks-infinite-scroll-and-highly-personalised-recommender-system-are-addictive-design-in-breach-of-the-digital-services-act/)

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